Event planning can be a major ordeal if it isn’t something your company typically does. In fact, it’s something that not a whole lot of companies do on their own anymore. Frequently, when an event needs to be planned or scheduled, companies are outsourcing the work of getting their corporate functions planned by partnering with an event company, an outside agency that specifically focuses on such tasks.
They not only help you get your events together, but they come with the added benefit of knowing how to execute a vision and make everything run smoothly on the day of the event.
Top 11 Benefits of Partnering with a Professional Event Company
1. Increased foot traffic and business opportunities
Large, well-known event companies often partner with smaller businesses to provide added context and attraction to their events. This not only benefits the small business in terms of increased foot traffic and business opportunities but also establishes a mutually beneficial relationship between the two organisations. Working together can create a more successful event and create lasting connections between the businesses involved.
2. Reduced operational costs
When it comes to reducing operational costs, partnering with an event company can be a great solution. The event company will handle all of the logistical details, from planning and coordinating the event to managing the logistics and security. This way, you can focus on your core business goals, such as marketing and sales.
In addition to saving on operational costs, partnering with an event company can also help you build relationships with potential customers and promote your brand in a powerful way. So whether you’re looking to reduce overhead expenses or grow your business through powerful partnerships, working with an event company is a great option.
3. Increased brand awareness and exposure
Event companies can provide an increased level of brand awareness and exposure for businesses when partnering with them. By working together, both businesses can build a relationship that highlights the strengths of each party and creates a synergy between the two organisations. This relationship can help to build trust and create lasting relationships that benefit both businesses.
4. Improved customer service
When partnering with an event company, it is important to ensure that customer service is improved. With a team of professionals on hand to manage logistics and ensure a smooth experience for attendees, guests can fully focus on the event itself. Furthermore, by working with an event company, businesses can benefit from increased exposure.
By partnering with a reputable organisation, businesses can draw in potential customers who are interested in events similar to those being hosted by the company. In addition, working with an event company can save businesses time and money. By handling all aspects of the event, companies can avoid hassles such as coordinating registration, setting up tents and marquees, and more.
5. Increased event production value
There’s no denying that having a professional production company on board can add an immense amount of value to your events. From ensuring that all elements of your event are flawlessly executed, to offering unique and exciting features not typically available at smaller venues, partnering with a top-notch production company can really make a difference.
One of the biggest benefits is that you can take advantage of their vast experience and resources. This means that your event will look and feel more polished than if you attempted to do everything yourself, without the help of a professional team. Additionally, production companies often have connections with other vendors who can provide additional services (such as sound or lighting) that would add even more value to your event.
Considering how beneficial partnering with an event production company can be, it’s definitely something to consider when planning your next big celebration. Whether you need help with all the logistics or just want to ensure a high-quality product is delivered on time and within budget, working with one of these talented professionals should be at the top of your list!
6. Greater flexibility in planning and execution of events
When an organisation decides to partner with an event company, they are gaining a wealth of flexibility that can be put to use in planning and executing events. With this level of control comes the ability to tailor the event experience to best meet the needs of attendees, as well as the ability to manage expectations more easily. This increased level of flexibility often allows for greater creativity and innovation when it comes to content and logistics, two key areas where organisations want to shine.
Additionally, partnering with an event company often provides organisations with more experienced professionals who can help ensure smooth sailing from beginning to end. By taking advantage of all that a partner can offer, organisations can create unforgettable experiences for their attendees while freeing up valuable resources for other areas within their organisation.
7. Reduced risk associated with event production
Event production can be a very risky business. However, by partnering with an event company, you can reduce the risk significantly. Event companies have years of experience in the industry and are well-equipped to help you organise and manage your event smoothly and safely. In addition, they are familiar with all the necessary regulatory requirements and can provide guidance on how to adhere to them.
Finally, event companies have a large network of clients who are likely to refer your event business opportunities. By partnering with an event company, you can ensure that your event is a success and avoid any unnecessary risks.
8. Customer and business satisfaction when partnering with an event company
The biggest selling point of partnering with an event company is that they have unparalleled customer satisfaction. The first customer an event company has to satisfy is you, and to do that, they must consider your goal of pleasing your guests.
Event planning is centred around recommendations, and an event planning company will know this and do everything in its power to make it a positive experience. They also know that you have your goal of pleasing those who will be at your event and will be conscious of this fact throughout working with you.
They take over organising the event, leaving you to focus on being a good host and attentive to your guests. This way, everyone wins.
9. Executing your vision with expertise when partnering with an event company
Event planners and event companies come in and are paid to listen to their customers’ vision about their event, take the budget and timeframe they’ve been given, and create something magical from there. You know that you’ll get something that is exactly what you asked for and even have the potential to be better than what you expected.
An event planner finds the happy medium between all these areas to bring the physical idea to life. Not only can they take your ideas in and create something from there if you’re on the other end of the spectrum and not entirely sure what you need, but they can also help you construct and execute your vision.
10. Professional delivery when partnering with an event company
When all the organising, shopping, and planning has come to an end, you have to put on your event. Knowing that you’ve hired a professional company to come in and handle everything from the beginning gives you peace of mind because you know that the surprises on the day of your event will be limited. And, in the event that they do come up, your event coordinator is right there to handle them with grace and professionalism.
11. Building awareness and brand knowledge when partnering with an event company
At the end of the day, they know they are trying to make a memorable product through your event and, hopefully, by extension, make your business unforgettable. They make an amazing event that people will be talking about for a while yet to come. No matter the time of the decade, the best way to grow a business has been through word of mouth, and by helping to establish the vision of your company and knowledge of your brand, an event company is working to make that a reality for you, one event at a time.
When you are planning your next event, why not consider the above benefits of partnering with an event company to ensure a smooth and timely delivery. You and your team will experience less stress and peace of mind knowing that your event is being handled by professionals. Contact us today for a chat!
Stephanie Cassimatis is the founder and head stylist of Pink Caviar Events, a corporate event management and styling company based in Sydney, Australia. With over a decade of experience in the industry, Stephanie is known for her impeccable taste and attention to detail, as well as her ability to bring her client’s visions to life. In addition, she is a certified Project Management Professional (PMP), a credential that reflects her commitment to delivering high-quality events on time and within budget. Stephanie is also a respected speaker and educator, sharing her expertise and insights with aspiring event planners and designers through workshops and conferences.
